{"id":106965,"date":"2025-06-20T12:27:47","date_gmt":"2025-06-20T10:27:47","guid":{"rendered":"https:\/\/kath-akademie-bayern.de\/veranstaltung\/akademien-im-netz-2\/"},"modified":"2026-04-02T17:01:51","modified_gmt":"2026-04-02T15:01:51","slug":"akademien-im-netz-2","status":"publish","type":"event","link":"https:\/\/kath-akademie-bayern.de\/en\/veranstaltung\/akademien-im-netz-2\/","title":{"rendered":"Academies on the net"},"content":{"rendered":"

Wir laden alle Kolleginnen und Kollegen aus kirchlichen Akademien, die dort f\u00fcr die \u00d6ffentlichkeitsarbeit und\/oder die Online-Kommunikation zust\u00e4ndig sind, zu unserem j\u00e4hrlichen Treffen \u201e@kademien im Netz\u201c nach M\u00fcnchen ein. <\/p>\n

Dieses Jahr wollen wir uns dem Thema „Erreichen neuer Zielgruppen im Netz“ widmen. Hierf\u00fcr konnten wir den Referenten Jona H\u00f6lderle gewinnen, der als unabh\u00e4ngiger Berater gemeinn\u00fctzige Organisationen beim Thema Online-Marketing unterst\u00fctzt. Dabei besch\u00e4ftigt er sich vor allem mit den zwei Kernfragen, wie neue Zielgruppen in Kontakt mit dem eigenen Angebot geraten k\u00f6nnen und wie aus einmaligen Besuchen echte Bindung entsteht. Zugrunde liegt ein tiefes Verst\u00e4ndnis f\u00fcr die Zielgruppe, welche in einer Welt von unz\u00e4hligen Kontaktpunkten versucht, den \u00dcberblick zu behalten. Konkret geht es um folgende Themenfelder:
\n– Bedarfe decken \u2013 SEO f\u00fcr Akademien
\n– Zweitbesuchsquote erh\u00f6hen \u2013 Leadgenerierung f\u00fcr Newsletter und Co.
\n– Viralit\u00e4t nutzen \u2013 Fluch und Segen der Social-Media-Algorithmen<\/p>\n

Die Tagung dient neben der inhaltlichen Fortbildung auch dem Kennenlernen und dem Erfahrungsaustausch \u00fcber die neueren Entwicklungen und Projekte in der \u00d6ffentlichkeitsarbeit und der Online-Kommunikation der Akademien. <\/p>\n

Im Anschluss an dieses (interne) Treffen findet die Fachtagung \u201eKirche im Web\u201c vom 5. – 6. M\u00e4rz statt.
\nWir laden Sie\/Euch herzlich ein!<\/p>","protected":false},"excerpt":{"rendered":"

Teilnehmer:innen binden und neue Zielgruppen gewinnen<\/p>","protected":false},"author":9,"featured_media":95500,"menu_order":59,"template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"class_list":["post-106965","event","type-event","status-publish","has-post-thumbnail","hentry","event-category-naturwissenschaft-medizin-technik","focus-area-digitale-transformation"],"yoast_head":"\nAkademien im Netz - Katholische Akademie in Bayern<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kath-akademie-bayern.de\/en\/veranstaltung\/akademien-im-netz-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Akademien im Netz - 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